0704-883-0675     |      dataprojectng@gmail.com

BRAND PERSONALITY AND CUSTOMER LOYALTY

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Regression
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loyalty in Babcock University. The study consist of consumers in Babcock University, illishan, the sample frame of the study was made up of consumers of of indomie instant noodles in Babcock University, illishan. The simple random sampling technique method was use to pick the respondents and 400 consumers in Babcock University, illishan were selected, and a well- developed questionnaire was designed to elicit information from the respondents. The data collected were analyzed using the descriptive statistics technique and the linear regression analysis was adopted to test the stated hypotheses at .05 significance level. Result from the study indicated that there is Brand sincerity has significant effect on Customer Retention, There is significant relationship between brand competence and customer repurchase intention, Brand sophistication has significant impact on customer advocacy. Base on this, the study advised that Indomie instant noodles of De united foods should stimulate its customers’ loyalty by considering the personality of its different customer groups via providing a distinct brand personality, major customers should be recognized and their different personalities should be explored through questionnaire, interview, and qualitative research methods, and a determination should be made as to which brand personality they prefer, The intended personality that is involved exactly in customers’ attitudes and beliefs should be designed at the phase of new product development.




FIND OTHER RELATED TOPICS


Related Project Materials

ASSESSMENT OF EUROPEAN UNION’S CONTRIBUTIONS TO ELECTION ADMINISTRATION IN NIGERIA; 1999 -2015

ABSTRACT

The European Union (EU) and other international donors have been involved in the promotion of election administration in Nigeria...

Read more
ASSESSMENT OF THE ORGANIZATION AND CONDUCT OF DEVELOPMENT PROGRAMMES FOR NON-ACADEMIC STAFF IN AHMADU BELLO UNIVERSITY, ZARIA, NIGERIA

ABSTRACT

This study was carried out to ―Assess the Organization and Conduct of Development Programmes for Non-Academic Staff in Ahmadu Be...

Read more
SOLAR PHOTOCATALYTIC DEGRADATION OF ORGANIC POLLUTANTS IN LOCAL DYEING WASTEWATER USING NEEMMODIFIED GRAPHITIC CARBON NITRIDE (g-C3N4)

ABSTRACT

The discharge of dyeing wastewater containing high concentration of contaminants from the local dyeing industry has caused a ser...

Read more
THE ROLE OF MANAGEMENT ACCOUNTING IN SUPPLY CHAIN MANAGEMENT

Abstract:

This study examines the role of management accounting in supply chain management in Lagos Sta...

Read more
INVESTIGATING INEC AND CHALLENGES OF MONITORING POLITICAL PARTY CAMPAIGN FINANCING IN NIGERIA (A CASE STUDY OF 2015 GENERAL ELECTION)

BACKGROUND OF THE STUDY

Political parties are critical to the political process in modern cultures. In...

Read more
THE EFFECT OF NIGERIAN PIDGIN ENGLISH ON STUDENTS OF TERTIARY INSTITUTIONS

ABSTRACT

The main focus of this study delved into the effect of the effect of Nigerian pidgin English on students of...

Read more
CYBERBULLYING DETECTION USING WEAKLY SUPERVISED AND FULLY SUPERVISED LEARNING

ABSTRACT

Machine learning is a very useful tool to solve issues in multiple domains such as sentiment analysis, fake news detection, faci...

Read more
EVALUATION OF THE EFFECTS OF ANTHROPOENIC ACTIVITIES AND DOMESTIC WASTE ON SURFACE WATER QUALITY (A CASE STUDY OF EKULU RIVER, ENUGU). Abstract

Abstract

 

The microbiological and organic pollutants characteristics of umuosoko stream in ikwuano local...

Read more
THE IMPACT OF ARTIFICIAL INTELLIGENCE ON VOCATIONAL JOB ROLES AND SKILLS

ABSTRACT: This research explores the impact of artificial intelligence (AI) on vocational j...

Read more
STRATEGIES TO IMPROVE DELTA STATE TECHNICAL COLLEGES STUDENTS SKILLS AND ACADEMIC PERFORMANCE IN METALWORK TECHNOLOGY

ABSTRACT

This study was conducted to identify the strategies to improve Delta State Technical colleges students skills and academic perfo...

Read more
Share this page with your friends




whatsapp