ABSTRACT
The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loyalty in Babcock University. The study consist of consumers in Babcock University, illishan, the sample frame of the study was made up of consumers of of indomie instant noodles in Babcock University, illishan. The simple random sampling technique method was use to pick the respondents and 400 consumers in Babcock University, illishan were selected, and a well- developed questionnaire was designed to elicit information from the respondents. The data collected were analyzed using the descriptive statistics technique and the linear regression analysis was adopted to test the stated hypotheses at .05 significance level. Result from the study indicated that there is Brand sincerity has significant effect on Customer Retention, There is significant relationship between brand competence and customer repurchase intention, Brand sophistication has significant impact on customer advocacy. Base on this, the study advised that Indomie instant noodles of De united foods should stimulate its customers’ loyalty by considering the personality of its different customer groups via providing a distinct brand personality, major customers should be recognized and their different personalities should be explored through questionnaire, interview, and qualitative research methods, and a determination should be made as to which brand personality they prefer, The intended personality that is involved exactly in customers’ attitudes and beliefs should be designed at the phase of new product development.
ABSTRACT
The European Union (EU) and other international donors have been involved in the promotion of election administration in Nigeria...
ABSTRACT
This study was carried out to ―Assess the Organization and Conduct of Development Programmes for Non-Academic Staff in Ahmadu Be...
ABSTRACT
The discharge of dyeing wastewater containing high concentration of contaminants from the local dyeing industry has caused a ser...
Abstract:
This study examines the role of management accounting in supply chain management in Lagos Sta...
BACKGROUND OF THE STUDY
Political parties are critical to the political process in modern cultures. In...
ABSTRACT
The main focus of this study delved into the effect of the effect of Nigerian pidgin English on students of...
ABSTRACT
Machine learning is a very useful tool to solve issues in multiple domains such as sentiment analysis, fake news detection, faci...
Abstract
The microbiological and organic pollutants characteristics of umuosoko stream in ikwuano local...
ABSTRACT: This research explores the impact of artificial intelligence (AI) on vocational j...
ABSTRACT
This study was conducted to identify the strategies to improve Delta State Technical colleges students skills and academic perfo...